
To further support this partnership, a sensational group of over 75 fresh, thought-provoking and diverse cultural leaders participated in a global activation for World Mental Health Day on October 10th.
Each talent simultaneously posted themselves wearing the DKNY “Today I Feel” crewneck with their own unique feeling, all the while encouraging their audiences to open up the conversation on the importance of self-expression, especially through what they wear.
This talent group included athletes, dancers, models, actors, stylists, podcasters, and influencers, whose synced posts on the day drove massive, can’t-be-missed social visibility tied to an authentic, meaningful message.
Today I Feel...
Electric? Powerful? Real?
Mental wellness begins with feeling it all, from the good to the bad to the indescribable, and growing from the experience.
You dress to express every side of you. You do your thing when no one is watching and when everyone is. You don’t ask permission; you do you.
DKNY has created a limited-edition, customizable sweatshirt for you, by you, to celebrate your most authentic feelings.
#IFeelDKNY


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