At DKNY, we embrace life and empower all.
Since its inception in 1989, DKNY has been synonymous with New York—inspired by the energy and attitude of the city. Founded on a pair of jeans and the speed of sport, DKNY is utility and purpose—it's practical and contemporary. Drawing on Donna Karan's original principle of designing for the woman who never knew where the day would take her, DKNY has transformed into a global lifestyle powerhouse: the dynamic wardrobe of everything you need to live a New York life—wherever that may be.
Today, we reimagine and reinvent once again—our love for New York City, serving as both muse and mentor. From stitch to silhouette, we invite the world to explore new collections where culture, confidence, and the heartbeat of New York converge and become part of a brand that is not just worn—but lived. This is our love letter to the authentic street style and boundless energy that define the very DNA of New York—a narrative that unfolds in a new era of accessibility.
MODERN. CONFIDENT. ICONIC. NEW YORK.
"It may have started with me wanting a pair of jeans, but the truth is I never wanted it to be about me. I wanted it to be about New York! The energy, the colors, the collision of personalities and styles from all over the world that give New York its heart and soul. That was always the real vision from day one."
– Donna Karan