A NEW FRAGRANCE THAT'S ALWAYS ON

This new fragrance captures the energy and vibrancy of the city that never sleeps. DKNY 24/7 is not just a fragrance, it's a celebration of the relentless optimism, unlimited confidence, and effortless cool that defines a new generation.

DKNY 24/7 captures the essence of the city's heartbeat at every moment. It opens with invigorating top notes, emulating the electric buzz of downtown, followed by a blooming floral heart that embodies the blend of cultures and experiences unique to New York City. The base notes linger with resilience, echoing the city that never sleeps.