Our “Comparable Value” prices are based on prices at which the same or similar merchandise has been offered for sale by other retailers, department stores, or websites. The listed percentage off reflects a comparison to the “Comparable Value” price rather than a former price. As prices often fluctuate, we cannot guarantee that the reference price reflects the prevailing market price at any given time in any given geographic region. We therefore encourage you to do your own comparison shopping as another way to see what great value we offer. Our number one goal is to give our customers fashion at an exceptional value, so we thank you for choosing us.