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People talk about the real NYC. This is ours—a city as much about the Empire State Building as it is quiet, simple, stolen moments that comprise a day in the life of a 21st–Century New Yorker.
Our campaign depicts authentic urban instants, like grabbing a dollar slice or hanging on a street corner. Dynamic, evocative, reportage-style film photography captures models in relaxed genuine moods. A mix of styles—from fish-eye to on-camera flash to black-and-white conjures the city’s mutable, ever-shifting energy.