DKNY Times

SPRING 2013 CAMPAIGN VIDEO

REFLECTIONS OF NEW YORK

What’s a New Yorker?
Someone’s who’s ready for anything.
Day to night, street...

REFLECTIONS OF NEW YORK

What’s a New Yorker?
Someone’s who’s ready for anything.
Day to night, street to chic.
She loves a contradiction; it defines her style.
Just give her the elements, she’ll take it from there.
For her, fashion is personal,
An endless possibility of expression.
Just like her city.

DKNY reflects all the personalities of New York.
It’s not one thing, it’s everything, all together.
READY–TO–WEAR. PURE. JEANS. SWIM. ACCESSORIES. SHOES.
Colors are all New York—black, white, neutrals, flashes of taxi.
Everything is a uniform to make her own.
A great white shirt. Sexy mesh netting to show some skin.
Favorite washed jeans and jumpsuits. Perfect tweed tailoring.
A sexy black dress, pencil slim or shaped and flared.
It’s as textured and graphic as a city grid—
Edged. Striped. Blocked. Camouflaged. Perforated. Patched.
The bodysuit is a bathing suit.
Dress up, dress down. Sport it. Sleek it. Add some leather.
Go short or long. Skinny or slouched. It’s up to you.
Accessories are designed to hit the streets.
The city visor or cap block sun. The beltbag frees up hands.
The lightweight backpack or tote packs it all in.
Finish with the sexy heeled high–top or essential ankle–strap pump.
Fashion. Friendly. Flexible. Fun.
DKNY is a brand born and inspired by life in the city.

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