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SPRING AD CAMPAIGN
SPRING AD CAMPAIGN
EXPERIENCE SPRING 2014

DKNY Times

April 20, 2014

STRIKE A POSE

October 6, 2011

Vogue might not be your first point of reference for fitness advice, but when they do deign to dole out some workout info, you can guarantee it’s going to be more style-forward than sweatpants. Explains the fashion mag: "With the fall season in full swing, it’s time to get back to reality and back to a workout routine. Those of you dusting off a Pilates mat or a barre class membership will be pleased to know that the hours you will spend looking at your feet, in one contortion or another, have the potential to be filled with a much more pleasant view than before.” To deal with the kind of groddy and sometimes dangerous peril of going barefoot at the gym, a marketing executive-turned-entrepreneur has launched a new line of no-slip workout flats. Her eureka moment? Slipping off a Pilates reformer. "The product she created makes you wonder why you hadn’t thought of it yourself: flexible but sturdy shoes made from eco-friendly materials, with arch support, an antimicrobial liner, and traction pads—plus, they come in patterns that could easily be mistaken for a flat you’d wear [outside]”

Fitness Ballet or Work out Show via Vogue.com

Visit Blake Brody.com

Photo Credit: Vogue.com

DKNY PR GIRL

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